A Signature Segment of BUP MediaComm Summit 2025
Organized by BUP Media and Communication Club (BUPMCC)
 

🔰 Introduction
If a picture is worth a thousand words, then your camera becomes your voice. The Visual Storytelling Competition invites you to craft compelling narratives that speak to both the heart and the mind. As a featured segment of BUP MediaComm Summit 2025, this challenge empowers undergraduate storytellers to combine creativity with purpose. It is about delivering message-driven content that resonates, inspires, and leaves a lasting impression.
This is a single round competition, which means you are just one powerful story away from becoming the champion.
 

🎯 Theme
Walton — Bangladesh's No. 1 Brand, Trusted by Millions Worldwide
With the largest customer base and a strong global export footprint, Walton stands as a symbol of innovation and reliability.
In this segment, participants will craft a powerful story inspired by user perceptions of the Walton brand. Each story must feature a compelling storyline and a new creative tagline that reflects Walton’s impact and presence.

✅ Eligibility
• Open to all undergraduate students from any university in Bangladesh
• Cross-university teams are welcome
• Participants can join individually or in teams of up to 5 members
• Only one submission per individual/team is allowed
• All participants must comply with the general rules of BUP MediaComm Summit 2025
 

📝 Registration
• Registration Fee: BDT 250 per team (maximum 5 members)
• Registration is mandatory to participate
 

📽️ Submission Guidelines

🔹 Format:
• Online Video Content (OVC)
• Duration: Maximum 3 minutes (180 seconds)
• Resolution: Minimum 1080p (Full HD)
• Language: Bengali and/or English (subtitles recommended)
• File Format: MP4 preferred

📌 Content Rules
• Only original content is allowed
• AI-generated content is strictly prohibited
• Any plagiarism or use of unauthorized third-party content will lead to disqualification
• No offensive, harmful, or controversial material allowed
• Consent must be obtained from all individuals featured in the video
• No sponsor branding is allowed except Walton.

File Naming Format:
TeamName_BUPMCC (e.g., TeamVision_BUPMCC)
 

🕓 Timeline
• 28 June, 10:00 PM – Final deadline for video submission
• Then videos will be uploaded by organizers on official platforms (Facebook Page) shortly after
• Until 29 June, 10:00 PM – Public engagement phase: Like, Comment, Share
 
🧠 Judging Criteria
Videos will be evaluated through a two-round process:

✅ Core Evaluation Metrics:
• Creativity and originality
• Concept and message clarity
• Execution quality (visuals, editing, audio)
• Relevance to the theme
• Overall emotional and narrative impact

📊 Scoring Breakdown:
• 70% – Judges' Evaluation
• 30% – Public Engagement (likes, comments, shares on Facebook)

⚖️ Final Notes:
• Judges’ decisions are final and binding
• Results will be shared as per the official event schedule
 

🧠 Intellectual Property
By submitting their work, participants grant BUP MCC the right to use, reproduce, modify, and distribute submitted content for promotional purposes.
Participants will retain intellectual property rights, but a non-exclusive license may be required for official use.
 

🧭 Code of Conduct
• All participants must maintain a standard of respect, inclusivity, and professionalism
• Discrimination, harassment, or unethical behavior will result in disqualification
• All submitted content must be free from plagiarism and respect copyright laws
 

 
⚠️ Disclaimer
• The organizing committee reserves the right to modify rules and timelines as needed
• Any participant or team found violating rules will be immediately disqualified
 

📞 Contact for Queries

Shahriyar Emon Joy
President, BUP Media and Communication Club
📱 01956328698
📧 oyshahriyar13@gmail.com

Shihabun Sakib
General Secretary, BUP Media and Communication Club
📱 01747611309
📧 shihabunsakib003@gmail.com

A Signature Segment of BUP MediaComm Summit 2025
Organized by BUP Media and Communication Club (BUPMCC)
 

🔰 Introduction
Unleash your creativity and present game-changing ideas at PitchCraft: Idea Challenge, a dynamic segment of BUP MediaComm Summit 2025. This competition invites passionate undergraduate students to propose innovative, actionable solutions addressing critical societal challenges in Bangladesh.
 

🎯 Theme
Tackling Societal Challenges in Bangladesh Through Media: Print, Broadcast, Social, and Film

🔍 Focus Areas (Choose any one):
1. Domestic Violence
2. Mob Justice
3. Urban Challenges
4. Clean Water & Sanitation
5. Quality Education
 

✅ Eligibility
• Open to all undergraduate students from any university in Bangladesh.
• Cross-university teams are welcome.
• Participants may compete individually or in teams of up to four members.
• Only one submission per individual/team is allowed.
• All participants must comply with the general rules of BUP MediaComm Summit 2025.
 

📝 Registration
• Registration Fee: BDT 200 per team (maximum 4 members)
• Registration is mandatory for participation.
 

📄 Pitch Submission Guidelines

🔹 Format:
• Slide Deck (PDF format only)
• Must be submitted by 28 June, 11:59 PM
(Deadline extensions will not be granted.)

🔹 Language:
• English only

🔹 Required Slide Components:
1. Problem Statement – Local context, statistics, or real-life examples
2. Root Causes – Key drivers behind the issue
3. Proposed Solution – Campaign, intervention, product, policy, or innovation
4. Stakeholders & Implementation Plan – Target groups and execution roadmap
5. Expected Impact – Projected outcomes and benefits
6. Sustainability or Scalability – Potential for long-term growth and adoption

🔹 Presentation Time:
• Maximum 15 minutes
 

📌 Content Rules
• Only original ideas and content are accepted.
• AI-generated content is strictly prohibited.
• Plagiarism or unauthorized third-party use will lead to disqualification.
• No offensive, harmful, or controversial content is allowed.
• Consent must be obtained for all individuals featured in your content.

File Naming Format:
TeamName_BUPMCC (e.g., TeamVision_BUPMCC)
Important: Submitting a corrupted or unreadable file will lead to automatic disqualification.
 

🕓 Timeline
• 28 June, 11:59 PM: Final deadline for pitch deck submission
• 30 June: Top 8 shortlisted teams will present their ideas on-campus at BUP
• 01 July: Top two finalist team will pitch live on the same topic in front of a distinguished jury panel, featuring Heads of Communications from leading INGOs.
 

🧠 Judging Criteria
Entries will be evaluated based on the following criteria:
• Conciseness and clarity
• Feasibility of the proposed solution
• Innovation and originality
• Impact on the community
• Effectiveness and clarity of the presentation
• Use of creative solutions (highly encouraged)
• Adherence to ethical standards and copyright laws
 
⚠️ Disclaimer
• The organizing authority reserves the right to modify the rules if necessary.
• Any team or individual found violating the rules will be disqualified.
 

📞 Contact for Queries

Shahriyar Emon Joy
President, BUP Media and Communication Club
📱 01956328698
📧 joyshahriyar13@gmail.com

Shihabun Sakib
General Secretary, BUP Media and Communication Club
📱 01747611309
📧 shihabunsakib003@gmail.com